AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in the UK - Q4 2021
In Q4 2021, the top 5 Delivered Meal Kits and Specialty Foods apps in the UK saw varied trends in weekly downloads and active users. Data from Sensor Tower provides a comprehensive look.
In the fourth quarter of 2021, the top 5 Delivered Meal Kits and Specialty Foods applications in the United Kingdom exhibited diverse trends in weekly downloads and active users. Data from Sensor Tower sheds light on the performance of these apps on a unified platform.
HelloFresh: Meal Kit Delivery experienced fluctuations in weekly downloads, starting at around 28.5K in late September and dipping to a low of approximately 5.9K by mid-December. However, the app saw a resurgence, closing the quarter with about 18.5K downloads in the last week of December. Weekly active users initially hovered around 193K but dropped to a low of nearly 143K before rebounding to 187K by the end of the quarter.
Gousto maintained a relatively stable download rate in the earlier weeks, with numbers ranging from 9.3K to 6.7K until mid-November. A significant decline was observed towards the end of the quarter, with downloads falling to approximately 2K in late December before bouncing back to about 8.1K. Active users for Gousto ranged from 55K in early October, dropping to around 43K by mid-December, and then recovering to nearly 50K in the final week.
For Vivino: Buy the Right Wine, weekly revenue showed a general upward trend, peaking at $41 in early December. Downloads saw a gradual increase, starting at around 2.6K in late September, peaking at approximately 7.5K in mid-December, and then stabilizing at about 4.8K in the final week. Active users also saw growth, rising from 23.1K to over 43K by mid-December before settling at around 37K.
Naked Wines displayed a steady climb in weekly downloads, beginning at roughly 742 in late September and reaching a peak of 1.6K in early December. The app closed the quarter with around 618 downloads.
Lastly, Green Chef: Healthy Recipes had relatively stable download numbers throughout the quarter, averaging around 600 downloads per week. Active users showed a slight increase from 1.5K to 2.1K by the end of December.
These insights into the performance of the top 5 Delivered Meal Kits and Specialty Foods apps in the UK are based on data from Sensor Tower. For more comprehensive insights, visit Sensor Tower.
